Ride 2 School Mount Evelyn
Wildeye organised the inaugural Ride 2 School Event at Mount Evelyn Primary School in 2013, which was a huge success with the whole community getting behind the celebration.
The Ride 2 School initiative has been going for some time, with more and more schools getting involved. We wanted to bring it to Mount Evelyn so first we constructed our basic plan, from there we developed our own logistics to tailor it to our surroundings. We arranged sponsors, prizes and created a marketing campaign via social media, we also produced print collateral to spread the word.
Since then, we have organised many Ride 2 School events that focus on the idea of active commuting and inclusion. We encourage kids to either walk, skate, scoot or ride to school. Our aim was to get 100 kids involved, and we're happy to say that we had more than 200 active commuters every time - it keeps on growing each year!