Search engine optimisation (SEO) is the process of improving the visibility of a website in a search engine's unpaid results - often referred to as "natural," "organic," or "earned" results.
SEO considers how search engines work, what people search for and the actual search terms or keywords they use.
It is free and cost-effective – Compared to other forms of online marketing, SEO provides great returns. While 'pay per click' may drive more revenue and social media may be more important for your image, your organic SEO is crucial to your online presence.
Search engines vs market share – Around 85% of customers check the online presence of a business prior to making a purchase. You want them to locate your business and know what you are about. Without organic SEO in place, people will find your competitors instead of you.
Not having a healthy profile is damaging – Google and other search engines constantly change the way they look at websites. Not building a healthy content profile is damaging to your business.
Your competitors are doing it – When you are not moving forward and improving your position, you’re losing ground to a competitor who is. Don’t let your competitors out manoeuvre you by ignoring this valuable tool for your business.
Investing in organic SEO is more important now than ever before - Your business needs to have an SEO strategy in place, it remains one of the single most important components of any organisation’s branding efforts and online presence.