Your Business Image is the first thing a new customer sees when they connect with you.
What message are you sending to your customers when you have an inconsistent visual image?
You want your business to exude reliability, credibility and trustworthiness.
Your business will stand out from competitors when you focus on integrating your entire marketing effort. All communications need to work together as a unified force, presented in a similar tone and style to reinforce your brand.
Think of all the successful companies in today's world, they all value the importance of Visual Identity and spend the time to get it right, to communicate to their target market, to strengthen their brand.
These days the business world is much more sophisticated, a quick cheap logo can cost you dearly. Make sure your image portray your essence, it needs to tell your story.