Using email for business is essential and efficient. Unfortunately, I still see too many businesses using their “cutename@hotmail.com” emails for business or even [cutename@gmail on behalf of you@yourdomain.com.au]. This can quickly lead to customers doubting how established your business really is.

Fortunately, to get “you@yourdomain.com.au” working is much easier than operating most cash registers. You just need a few minutes to set it up. Once your business email is running, you watch your correspondence market your brand for you.

There are basically two avenues, using your own hosting (or hosted email service) or online services like ‘Google Workspace’.

Either one’s cost is negligible considering the value and convenience they add to your business and both offer essentially the same features.
How do you decide? Well, start by facing the elephant in the room.

How much do you care for sensitive information and privacy in your business? It’s no longer a case of cute cat videos, but sensitive information and data. And with information security, the fewer hands are in the pie the better.

Google has a suite of applications available to users, but it is part of the terms of service that they will ‘scan’ your business email.
At the moment they admit it’s mostly for the purpose of ad targeting, but nonetheless it’s their prerogative what to do with that data. Some users feel that a global company may have better values and trust them with their data.

Local hosted business email

Alternatively, you have your local hosting company. Same functionality, bar hundreds of staff with access to your data. Up side here is that we can be contacted when you need to speak to someone in person.

To get started you need a domain. We can help with that as well.

All our hosting packages include email and webmail functionality. Whether you want to send business emails from your desktop, laptop or mobile phone, it will work.

Signing up to our hosted email service is the next step up. You will have significantly more space and is better suited to someone that sends and receives large volumes and sizes. You are charged per mailbox user.

On the other hand, if you need us to help set up your Google Workspace, we can assist with that as well at our regular rates.

Posted in , by Wildeye originally on 19/05/2015